Photo booth activations have become a popular choice for brands looking to create immersive and shareable experiences. They offer a unique blend of entertainment, interaction, and visual appeal that can leave a lasting impact on event attendees. Here's how Mallow and Marsh harnessed the power of a photo booth activation to elevate their brand presence at Stylist Live.
Mallow and Marsh recognised the importance of engaging with their target audience on a personal level. At Stylist Live, we set up an eye-catching and branded photo booth that encouraged event-goers to participate actively. The photo booth offered various capture options, digital backgrounds, prints and more all adorned with the Mallow and Marsh logo and branding. This immersive experience provided attendees with an opportunity to interact with the brand in a fun and memorable way.
One of the most significant advantages of a photo activation is its ability to drive user-generated content. Event attendees were eager to snap photos and create videos, with these shareable moments featuring Mallow and Marsh's delicious marshmallow treats. We're still loving the digital background of falling marshmallow bars. By incorporating branded elements into the photo booth experience, we ensured that every image and video shared on social media would carry their distinct Mallow and Marsh branding. We made sharing super simple, with our Airdrop function utilised for fast delivery of content.
The true power of the photo booth activation lies in its capacity to go viral on social media platforms. Event attendees were not only taking photos and videos but also sharing them across their social networks, thereby extending Mallow and Marsh's reach organically. Each shared image became a miniature advertisement for the brand, reaching a broader audience than the event alone could have achieved.
The most rewarding aspect of any brand activation for us is monitoring the performance. Our analytics and breakdown of these engagements, combined with the use of event-specific hashtags, allowed Mallow and Marsh to reach 66,991 unique users and amass a total of 218,964 impressions during Stylist Live. This data demonstrated the effectiveness of the brand activation and the extent of their reach.
The success story of Mallow and Marsh's photo booth activation at Stylist Live serves as a testament to the power of creative brand engagement strategies. By providing an immersive and shareable experience to event attendees, Mallow and Marsh not only fostered brand loyalty but also achieved impressive results in terms of user-generated content, reach, and impressions. When executed effectively, photo booth activations can turn events into marketing goldmines, leaving a lasting impression and expanding a brand's reach far beyond the event's boundaries.
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