Published on
March 19, 2024
Last updated
March 19, 2024

Unlocking Engagement: The Power of Gamification in Activations and Virtual Experiences

In today's digital landscape, captivating audiences is the name of the game, and we're here to unveil the secret weapon: gamified activations. From festivals to social media and beyond, our cutting-edge approach harnesses the power of interactive gameplay to drive unparalleled engagement.

Engaging users is the ultimate challenge in any activation. 

Our aim? Total immersion and interaction with either the brand or the event.

Whether it's about boosting brand awareness, amassing user-generated content (UGC) to amplify your social impressions, or gathering actionable data, we've got you covered.

One exceptionally potent weapon in our arsenal? Gamification. If you're looking to keep users engaged and coming back for more, incentivisation is the golden ticket.

Think Spin to Win Wheels, Scratch Cards, Prize Tiles—these dynamic elements can be seamlessly integrated and programmed into our photo and video activations, sparking excitement and fostering deep engagement.

When it comes to turbocharging engagement, combining gamification with an already captivating activation, such as mosaic creation, is a game-changer.  

Mosaic Mural Concept for Accidentally Wes Anderson Community

Picture this: users collaboratively piecing together a stunning mosaic, each contribution a building block in a collective masterpiece. 

Now, throw in Prize Tiles. Suddenly, it's not just about creating art—it's an exhilarating challenge with rewards waiting at every turn.

Scratch To Win Cards using our Virtual Experiences

But wait, there's more! Imagine taking this gamification to the next level by extending it directly to users' own devices through our cutting-edge virtual technology. With just a tap, users can scratch to win, immersing themselves in an interactive experience right from the palm of their hand.  

This innovative approach opens up a world of possibilities, ideal for festivals, embedded into social media platforms, or integrated into brand packaging and marketing assets via QR codes. Whether users are on the go or lounging at home, the thrill of the game is always at their fingertips, ensuring widespread engagement and amplifying the reach of your activation. 

 Let us help you develop gamification for your next campaign.

Contact our Brand & Events team today.