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Moët & Chandon

A proper red carpet moment.

The Glam Cam returned to the Moët & Chandon Rosé Bar at Royal Ascot for 2026, and delivered its busiest run yet.

CLIENT / PROJECT

Moët & Chandon

EXPERIENCE

Glam Cam slow motion video

WHERE AND WHEN

Rosé Bar, Royal Ascot, 16 to 20 June 2026

EVENT TYPE

Brand activations, Sports and hospitality

HEADLINE RESULT

1,961 videos captured, up 110% on 2025

Moët & Chandon at Royal Ascot 2026

IN NUMBERS

84.5% opened their video. The industry average is 20 to 35%.

1,961videos captured, up 110% on 2025
447marketing opt ins, from 19 countries
84.5%email open rate

THE EXPERIENCE

Busier than ever, faster than ever.

A streamlined guest flow and dedicated sign up staff cut queue times and moved more people through the booth, with videos up 110% on 2025. Personalised emails with each guest's video landed almost instantly over on site Ethernet. Guests from 19 countries opted in, giving Moët a clean, consent based dataset for CRM follow up.

OUR ROLE

From the brief to the final report.

We recommended the output, the on screen flow and the booth format for the space, programmed and branded the experience, ran it with staff, and pulled the data together in a post event report.

What could we make for your brand?

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