IDEAS / PROCESS / IMPACT
The Journal.
What makes an experience worth stepping into? Ideas, details and lessons from bringing brands into the real world.
What's new
Live Photos bring the photo strip to life
Every frame on the strip moves. Guests take home the printed strip and a living version for their phone. Here is how brands and…
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What's new
Branded games give guests a reason to play before they pose
A quick, fully branded game before the photo. Guests play, get a result, then pose with a photo framed around it. Here is how…
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What's new
Sparkle and translucent paper make prints people hold up to the light
Our new print media turns the takeaway into the talking point, with logo sparkle and branded backs for bulk orders.
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What's new
Lead capture for exhibitors starts with a badge scan
A photo moment that pulls a crowd onto your stand, and a scanned badge that turns every visitor into a lead your team can…
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What's new
Live leaderboards keep the crowd coming back
Add a scored game to the photo experience and a live leaderboard that runs all day. Instant competition, repeat visits and a crowd that…
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Measuring impact
What should your activation report measure?
Captures, sign-ups and downloads tell different stories. A useful report keeps those distinctions clear and relates the results to the brief.
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Behind the build
From render to retail, making the idea work
The render sets the direction. Space, branding, software and the guest flow turn that direction into a working installation.
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Creative ideas
How to brief a photo activation
A useful brief starts with what you want people to do, feel and remember. Here are the decisions that shape the experience.
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The Proper Booth Journal
Fresh ideas for your next activation.
New work, smart formats and what is working on the ground. One email a month, tops.