Concept This is a concept based on our software development. The demo brand, festival and people are concept imagery, not photos from a live event.

Nothing draws a crowd like a little competition. Add a scored game before the photo and a live leaderboard on screen, and suddenly people are coming back for another go, bringing their friends and staying to watch.

Reaction Rush game on our studio booth at a running festival, with the live leaderboard on a separate screen (concept)

How it works

  • Play. A quick skill or reaction game, branded around your campaign.
  • Score. Their score is saved, and it can appear on their photo and in their share.
  • Climb the board. The top scores update live on screen throughout the day.
  • Win. Prizes for the top spot each hour, each day or at the end of the event.

In focus: Reaction Rush

Here is what a leaderboard activation looks like, built for Rally Sport, a demo sports nutrition brand at a running festival. Guests enter a nickname, then have 15 seconds to hit 20 targets as they light up across a nine square grid. Every guest gets the same targets at the same pace, so the board is fair for everyone.

  • A board that runs all day. The top 10 updates live after every round, with exact ranks for every player, ties handled fairly and the board resetting at midnight.
  • A second screen for the crowd. A full screen top 10 runs on a TV beside the booth, with an optional hourly winner for hourly prizes.
  • Safe for a public screen. Nicknames pass a profanity filter, guests are told their name will appear on the board, and staff can reset the board behind a PIN.
  • The score on the keepsake. Name, score and rank at play are printed on the photo and carried into the share.
Reaction Rush attract, game and result screens on iPad
Live top 10 leaderboard display for a second screen
Photo print with player name, score and rank from the Reaction Rush game
Reaction Rush score and photo shared to a phone

Rally Sport is a demo brand and the festival scene is concept imagery. Your activation is designed around your brand and your event.

Why it works

A leaderboard turns a one off photo into a reason to return. People watch, cheer and try again, which means more dwell time, more content and a stand that always looks busy.

Ideas for brands and agencies

  • Sport and fan zones. Reaction saves, penalty shoot outs and speed challenges, with the score printed on the photo.
  • Gaming and tech launches. A quick challenge that shows off the product.
  • Festivals. A daily champion, announced on screen and on social.
  • Exhibition stands. A reason for delegates to come back and bring colleagues.
  • Internal events. Team against team, with the winning department on the board.

Pair it with one time codes for instant prizes, or read more about branded games.

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