adidas × OFFICE ft. Miso Extra
A retro desktop, built from scratch.
For the OFFICE-exclusive adidas launch night with Miso Extra, we built a fully custom booth interface: a nineties office desktop, a quick game of Minesweeper and a printed Employee of the Month award for every guest.
adidas × OFFICE ft. Miso Extra
EXPERIENCECustom booth UI, printed awards, AI-written HR review
WHERE AND WHENLondon, April 2025
EVENT TYPEBrand activations, Product launches, Team building and internal
HEADLINE RESULT94 guest sessions
IN NUMBERS
94 guests. 94 one of a kind HR memos.
THE BRIEF
Part of the office party.
OFFICE turned an empty London office block into a one-night adidas × OFFICE takeover, with an intimate performance from Miso Extra. The booth had to feel like it belonged in the office, not a photo booth parked in the corner.
THE BUILD
Log in. Pick your icons. Play.
Guests started on a Y2K office desktop, picked their office icons, logged in and played a round of Minesweeper while the webcam counted them down. Every screen was designed and built for the night, down to the error windows. Their Minesweeper game decided which award they won. Every guest walked away with a printed Employee of the Month certificate, styled as an OFFICE email, with their own award title and job description. The icons each guest picked fed an AI-written performance review, emailed to them as a confidential HR memo. No two were the same.
