The Holburne Museum, Bath
Every guest, a work of art.
To pair with the Holburne Museum's Pop Portraits exhibition, we built an experience that turned visitors into the art, then gave them a way to take it home.
The Holburne Museum, Bath
EXPERIENCEThree pop art styles, signed artwork, gift shop prints
WHERE AND WHENFour months
EVENT TYPEArt and culture, Retail and pop-up
HEADLINE RESULT4,000 unique portraits
IN NUMBERS
Three in four sitters joined the mailing list.
THE EXPERIENCE
Choose your artist.
Visitors picked one of three styles, each inspired by an artist in the exhibition: Warhol's repeated colour blocks, Bacon's blurred, haunted portraits, or Hamilton's collage. Before printing, guests typed their name to sign their own artwork, so every piece came out as a limited edition by them.
FROM BOOTH TO GIFT SHOP
A souvenir worth buying.
Prints were available to purchase at a kiosk in the museum gift shop, turning the experience into a revenue line and a keepsake. Every session also captured GDPR compliant opt ins, helping The Holburne grow its audience over the four month run.
