Let’s Do This × The RunThrough Foundation 10k
Every finisher, a trading card.
Studio-lit portraits, printed and sleeved as personalised trading cards at the finish of the RunThrough Foundation 10k, for sponsor Let’s Do This.
Let’s Do This × The RunThrough Foundation 10k
EXPERIENCETwo branded DSLR booths, printed trading cards
WHERE AND WHENQueen Elizabeth Olympic Park, August 2025
EVENT TYPEBrand activations, Charity and fundraising, Sports and hospitality
HEADLINE RESULT328 trading cards in two and a half hours
IN NUMBERS
A trading card every 27 seconds.
THE BRIEF
A finish line worth keeping.
The RunThrough Foundation 10k is a free, closed-road race around Queen Elizabeth Olympic Park, built for first-time runners and the people running rarely makes room for. Let’s Do This came on as sponsor and wanted to celebrate every one of them. It had to work outdoors, handle a finish-line rush and be simple to roll out at future races.
THE EXPERIENCE
Medal on. Card in hand.
Two branded DSLR booths and a custom backdrop sat just off the finish. Runners stepped in with their medal and walked away minutes later with their own card: a studio-lit portrait with their name and bib number on the front, Let’s Do This on the back. Every card was printed on perforated stock, folded and sleeved on site in around two minutes, with a digital copy sent straight to their phone. “The photobooth went down SO well. There were queues for days!” Lisa Pickett, Let’s Do This
