adidas x ASOS
Made to move. Made to keep.
An enclosed booth wrapped in the adidas x ASOS collaboration, with lenticular portraits for guests to take away.
adidas x ASOS
EXPERIENCELenticular enclosed booth
WHERE AND WHENFashion retail activation
EVENT TYPEBrand activations, Product launches, Retail and pop-up
HEADLINE RESULT1,541 lenticular portrait sessions
IN NUMBERS
1,541 portraits. 38,780 likes.
THE EXPERIENCE
The collaboration, built into the booth.
Campaign imagery, an illuminated sign and a patterned curtain echoed the clothing around it, so the booth felt like part of the collection rather than something parked beside it. Inside, guests posed for a personalised lenticular portrait. The print changes as it tilts, turning a moment in the booth into something tactile to keep.
OUR ROLE
From the brief to the final report.
We recommended the output, the on screen flow and the booth format for the space, programmed and branded the experience, ran the activation with staffing, and brought the data together in a post event report.