Right Formula
Pole position, elf edition.
A Christmas take on sports memorabilia for an F1 company: we turned guests into racing elves on their own collectable trading cards.
CLIENT / PROJECT
Right Formula
EXPERIENCEAI trading cards, photo and GIF
WHERE AND WHENChristmas party
EVENT TYPEChristmas and seasonal, Team building and internal
IN NUMBERS
THE EXPERIENCE
Built from their own choices.
Each card carried a generated racing name, built from the choices guests made during the on screen flow. No two were the same. Photo, GIF and card in hand, guests left with festive motorsport memorabilia starring themselves.
