Concept This is a concept based on our software development. The LUSH screens show a working concept we designed for a pitch, not a live event.
The best activations give people a reason to stop. Branded games do exactly that. Before the camera counts down, guests play a quick game designed entirely around your brand, get a result, then step into a photo framed around what they won, matched or discovered. It is a moment of play, a conversation starter and a photo with a story behind it.
How it works
- Tap to play. A custom start screen invites guests in, with an option to skip straight to the photo.
- The game. A short, untimed or timed round, built and branded for your campaign.
- The reveal. Their result unlocks a product match, a prize, a personality or a personalised frame.
- The photo. The camera takes over, and the finished photo is framed around their result.
- Share or print. Delivered the way you choose, from QR code and email to a printed keepsake.
Game ideas we love
- Memory match. Turn over the cards and pair up your products, ingredients or flavours.
- Personality quiz. Three quick questions reveal which product, collection or character they are.
- Spin to win. A branded wheel decides the prize, the frame or the next challenge.
- Scratch to reveal. Swipe away the panel to uncover an offer, a product or a surprise.
- Trivia. Quick fire questions on your brand, sport or event theme, with the score built into the photo.
- Reaction games. Tap, catch or save as fast as you can. Made for sport, gaming and fan zones.
In focus: a scent memory game for LUSH
Fresh mood. Fresh photo. We designed this concept for LUSH retail stores. Guests choose bath or shower, turn over the cards to match three scent pairs, then pick the scent they would reach for today. A bath bomb reveal shows their product match, with its scent notes and an invitation to ask the team about it. Then the camera takes over, and the finished photo is framed around their product. No countdown on the game, a skip option for anyone who already knows their favourite, and no sign up needed to play.
Why brands and agencies will love it
- Product discovery. Play leads naturally to a conversation at the shelf, and a photo framed around the product they discovered.
- Launches. A quiz or reveal that introduces the new range before guests even pose.
- Retail and long term installs. A reason to visit, and a reason to come back and play again.
- Conferences and exhibitions. Trivia or a quick challenge that draws people onto the stand and starts the conversation for your team.
- Sport and fan zones. Reaction and skill games with the score printed straight onto the photo.
- Christmas and seasonal. Advent reveals, festive spin to win and gift matches.
Your data, your call
Games can include survey questions and marketing opt ins, or stay completely open with no sign up at all. Either way, the flow is built around your brand guidelines and your approach to data.
Fully branded, every screen
Every game is designed for the event, as part of the custom UI we build for every booking. Your colours, products, language and logo run from the first tap to the final frame. Branded games work across our enclosed, studio and digital booths.
Bring a game to your next activation
Tell us the brief, the audience and what you want people to do next, and we will design a game that gets them there. Let’s talk or see what else is new on Our booths.