adidas x OFFICE
A launch you could hold.
For the adidas x OFFICE launch at Manchester’s Trafford Centre, we brought our lenticular booth to the shop floor. Shoppers made GIFs that were turned into moving prints in store while they watched.
adidas x OFFICE
EXPERIENCELenticular GIF booth with live prints
WHERE AND WHENOFFICE flagship launch, Trafford Centre, Manchester
EVENT TYPEBrand activations, Product launches, Retail and pop-up
IN NUMBERS
THE IDEA
Digital GIFs, printed live.
The brief was clear: give influencers something they had not seen before. Each guest stepped into a photo moment built around movement and attitude. Their GIF went straight to their phone for sharing, and the same moment was printed live as a lenticular image that shifts as you move it. Cutting edge retail activation with a deliberate hit of nostalgia.
Printed live, in store.
WHY IT WORKED
A takeaway with digital reach.
Guests left with something tangible while their GIFs travelled across social, taking the launch far beyond the store. Watching the prints being made became part of the show, drawing a crowd and plenty of curiosity. Content that felt worth keeping, not just another event photo.