Bingeworthy Snacks
Take the first bite. Keep the coupon.
Bingeworthy Snacks wanted their trade stand to do more than hand out samples. We built the First Bite Challenge: taste a Beef Crisp, film your reaction, walk away with a branded print that carries a discount code.
Bingeworthy Snacks
EXPERIENCEDigital booth with reaction video, branded print and tear off coupon
WHERE AND WHENIlluminate Creative Conference 2026
EVENT TYPEBrand activations, Conferences and exhibitions
IN NUMBERS
THE EXPERIENCE
A tasting turned into a challenge.
Our digital booth was fully wrapped in Bingeworthy branding with a red ring light to match. A custom start screen set the challenge, showed the product and the key nutrition numbers, then took guests straight into a reaction video and a portrait. Simple to run, quick to play and easy to spot from across the hall.
Reactions, captured.
THE OUTPUT
A print that pays for itself.
Every print had two halves: an 'I took the first bite' portrait on top and a tear off coupon underneath with a 20% discount code and a QR code to shop. The same design landed on guests' phones through a branded gallery, so the code travelled with the content. Exhibitors get footfall, guests get a keepsake, the brand gets a direct route to sales.
