Bloomsbury
Step inside the story.
To celebrate the launch of House of Flame and Shadow, Bloomsbury wanted something as immersive as the world Sarah J. Maas created. So we put the fans on the cover.
CLIENT / PROJECT
Bloomsbury
EXPERIENCEAI book cover portraits
WHERE AND WHENEight UK cities, from Edinburgh to Cardiff
EVENT TYPEBrand activations, Product launches
HEADLINE RESULT8 UK cities
IN NUMBERS
Eight cities. One launch night. Nearly 2,000 covers.
8UK cities
2,000unique AI cover portraits
250fans per city
THE EXPERIENCE
Every fan, their own cover.
We rolled out a nationwide activation across eight UK cities, from Edinburgh to Cardiff and Canterbury to Leeds, with booths set up in bookshops for launch night. Using custom AI, fans stepped into the story and transformed into their own version of the book's cover art. Each portrait was as epic and otherworldly as the Maasiverse itself.
