Breitling
Every guest, a precision object.
For Breitling's Squad on a Mission campaign, our virtual AI booth didn't make a portrait. It turned each person into a helmet.
CLIENT / PROJECT
Breitling
EXPERIENCEVirtual AI booth
WHERE AND WHENSquad on a Mission
EVENT TYPECharity and fundraising, Virtual and hybrid
IN NUMBERS
THE EXPERIENCE
Not a portrait. A helmet.
Not a portrait wearing a helmet, but a unique object carrying the essence of the person, generated from their clothing and the personality read from their pose. Each result was crafted to feel like a precision object in its own right, much like the watches themselves. A one of a kind output for every single user.
