EDF
One picture. Hundreds of people.
To celebrate the London to Brighton EV Rally, EDF wanted to engage rally drivers and the public in a meaningful, memorable way. Our answer was a live mosaic at the finish line, overlooking Brighton Pier.
CLIENT / PROJECT
EDF
EXPERIENCELive photo mosaic with virtual booth
WHERE AND WHENFinish line, Brighton seafront
EVENT TYPEBrand activations, Sports and hospitality, Virtual and hybrid
HEADLINE RESULT550 photos in the mosaic
IN NUMBERS
550 faces. One finish line.
550photos in the mosaic
2ways in: on the road and on the pier
THE EXPERIENCE
Drivers on the road. Fans on the pier.
Rally drivers received a custom link to snap an EDF EV selfie during their journey, while the public had their photo taken on site with the pier as a backdrop. Each image became a tile in a growing mosaic. Select winner tiles were printed with prizes, from Amazon vouchers to EDF merch, giving everyone a reason to take part and keep checking their tile.
