Mallow & Marsh × Absolut
Pink, poured and ready to post.
Mallow & Marsh and Absolut launched their collaboration at All Bar One Leicester Square, and we gave the launch its photo moment. Guests stepped in with a cocktail and stepped out with a branded print and a looping outline GIF.
Mallow & Marsh × Absolut
EXPERIENCEBackground removal booth with outline GIFs and branded prints
WHERE AND WHENAll Bar One Leicester Square, London, 2025
EVENT TYPEBrand activations, Product launches
IN NUMBERS
THE EXPERIENCE
Two brands, one frame.
We used background removal to drop every guest onto a pink balloon set in the Mallow & Marsh palette, with a crisp white outline that made the GIFs pop. Mallow & Marsh, Absolut and All Bar One sat together on one branded band, so every share carried the launch.
Cheers, on loop.
THE OUTPUT
A strip for the bag, a GIF for the feed.
Guests took home a four shot print strip and got an outline GIF to share straight away. Cocktail in hand, glasses raised, the content did the launch promotion on its own.