The Holburne Museum
The city became the canvas.
When Mr Doodle took over Bath city centre with a city spanning street art installation, we helped turn it into something even bigger: an interactive experience that drove footfall to The Holburne Museum.
The Holburne Museum
EXPERIENCEVirtual booth and live digital mosaic
WHERE AND WHENAcross Bath city centre
EVENT TYPEArt and culture, Virtual and hybrid
IN NUMBERS
THE EXPERIENCE
A citywide scavenger hunt.
From a doodled phone box in SouthGate to benches on Milsom Street and banners on Cheap Street, each location had a QR code that let the public snap a photo with the artwork using our virtual booth. Every image became part of a growing digital mosaic inside the museum, turning passersby into co creators of the exhibition.
SMART DATA
Tracked by location.
Custom QR tags logged engagement by location, and GDPR compliant data capture helped The Holburne grow its audience in a frictionless way. No ticket required.