POLITICO, with Google and Meta
A smarter start to the summit.
For a POLITICO AI & Tech Summit at the Royal Society of Arts in London, sponsored by Google and Meta, the challenge was arrival: register every attendee in a 90 minute to two hour window and hand them a personalised name badge on site.
CLIENT / PROJECT
POLITICO, with Google and Meta
EXPERIENCEAI name badges, three booths
WHERE AND WHENRoyal Society of Arts, London, 8 May 2025
EVENT TYPEConferences and exhibitions
HEADLINE RESULT241 AI name badges
IN NUMBERS
241 personalised badges, printed before lunch.
241AI name badges
3booths running in parallel
314digital badge views
OUR APPROACH
Four themes, three booths, one queue.
Guests pre registered through a branded microsite and scanned their unique QR code on arrival. Three booths ran in parallel to keep the line moving. Each printed badge paired the attendee's name and company with a personalised AI portrait in one of four themes: Political, Rock Star, Sci Fi and Fantasy.