Wales vs Europe
Every fan a chance at the big screen.
For the Wales vs Europe charity match at the Swansea.com Stadium, we put the fans on the big screen. A page in the match programme said it plainly: see yourself on the big screen. Scan the code, take a photo on your own phone, and watch it go up in front of the whole stadium.
Wales vs Europe
EXPERIENCEVirtual Fan Cam on the stadium big screen
WHERE AND WHENSwansea.com Stadium, 30 May 2026
EVENT TYPESports and hospitality, Virtual and hybrid
HEADLINE RESULT228 Fan Cam submissions
IN NUMBERS
228 fans on the big screen. No booth required.
THE INVITE
It started in the programme.
A full page in the match programme and a QR code on the big screen itself told every supporter how to get involved. No queue, no app, no booth to find. Fans scanned from their seats and were in within seconds.
THE BIG SCREEN
Their photo, in front of the whole stadium.
Every photo came back branded for the match and went up on the stadium screen between the action, so supporters looked up and saw themselves, their kids and their mates cheering Wales on. Every one of them was theirs to keep and share too.
